Canton Fair

Canton Fair
Trade Support & Success

Business Events, Trade Support, Cultural Advisory and Guided Tours for NZ Businesses Seeking Trade Success in China.

Dr Howard Long at the Canton Fair entrance
The delegation

Structured access, not a walk-through.

In April 2026 HOCA led 54 NZ buyers to the 139th Canton Fair on behalf of the Canton Chamber of Commerce in New Zealand. Delegates met curated suppliers, opened new trade channels, and walked out with commercial relationships already moving.

Dr Howard Long presenting at the 136th Canton Fair Promotion Conference in Auckland
Dr Howard Long speaking at the China International Import Expo (CIIE)
HOCA delegation at a Canton Fair forklift exhibitor booth
Overseas Chinese scholars delegation at the Guangzhou National Games event
HOCA delegation meeting with HAVIT at their Canton Fair booth
Canton Chamber of Commerce NZ 2026 H1 gala and five projects showcase
HOCA Canton Fair delegation moment 1
HOCA Canton Fair delegation moment 2
HOCA Canton Fair delegation moment 3
HOCA Canton Fair delegation moment 4
HOCA Canton Fair delegation moment 5
HOCA delegation with Dr Howard Long in front of Guangzhou bridge at night
HOCA delegation with Bridging Through Overseas Chinese banner
Illuminated Guangzhou pagoda at night
Dr Howard Long at Guangzhou stadium ceremony
Bilateral Pathway
Canton Fair official logoCanton Chamber of Commerce in New Zealand logo

A premium pathway between New Zealand and China

Leveraging the robust bilateral network of the Canton Chamber of Commerce in New Zealand, we are dedicated to forging a premium pathway that connects New Zealand enterprises with China's vast markets and supply chains. We provide comprehensive business delegation organisation and resource matching services tailored for government bodies, trade promotion agencies, and New Zealand buyers alike.

Backed by deep-seated government relations and commercial influence, we regularly organise and lead high-calibre delegations comprising dozens of Kiwi buyers to Guangzhou for the Canton Fair, facilitating precision trade matchmaking and B2B negotiations. We not only customise supply chain expansion strategies for New Zealand businesses in China, but also offer exclusive entry points for Chinese regional trade delegations and enterprises looking to access New Zealand. Our services include closed-door matchmaking sessions and introductions to mainstream local political and business circles, translating bilateral trade potential into tangible commercial success.

Fair Schedule · 2026–2027Canton Fair 2026–2027 schedule summary: Spring (April–May) and Autumn (October–November) phases at the China Import & Export Fair Complex, Guangzhou
How it works

Three phases, one trusted bridge

01

Phase 01 · Pre-delegation briefing

Sector mapping, target supplier shortlist, cultural and protocol briefing, visa and logistics coordination through the Chamber.

02

Phase 02 · On-the-ground access

Bilingual escort across pavilions, real-time supplier vetting, daily debrief, and introductions to Chamber and government counterparts.

03

Phase 03 · Post-fair follow-through

Shortlist consolidation, factory visit coordination, contract and compliance review, and a clear runway to first order.

Who this is for

NZ founders and importers seeking direct China supply, boards conducting offshore due diligence, and Chinese enterprises seeking structured access to NZ buyer networks.